Kseniia Filatova

Surf Coffee is a specialty coffee chain with 30+ locations across Moscow and 200+ worldwide. Interiors filled with greenery and tropical atmosphere inspired the visual language of the project: leaves and flowers that were vandalized by a runaway alien insect.

The experience starts with receiving an envelope with a bite mark. Inside the envelope is a navigation map explaining the rules of the quest. The goal of an explorer embarking on a Surfari journey is to piece together the portrait of the troublemaker insect. By completing the task cards and using the stickerpack passport, customer explores the city and different Surf shops. Illustrations are based on stylistic elements found in select locations.